As the debate over taxes and competitiveness continues in Brazil, Lupo has decided to diversify its strategy and expand its presence in Paraguay.
The company has invested approximately 30 million reais in an industrial plant in Ciudad del Este, and according to CEO Liliana Aufiero, the operation is already helping to reduce production costs. Profits are expected to increase as the plant expands its operations.
The main advantage is the maquila regime, which offers more competitive tax conditions for manufacturing and export-oriented companies. In a context of high costs and changes in Brazilian tax rules, many companies have begun to evaluate alternatives to preserve margins and increase efficiency.
Despite international expansion, Lupo continues to maintain its operations in Brazil, with factories in states such as São Paulo, Bahia and Ceará.
The difference is that, while many Brazilians look for discounts at the end of the month, some companies seem to look for discounts on the map of South America.
And when it comes to tax burden, there are some entrepreneurs who look at the border just like they look at a fire sale: with great interest.